"This isn't the glow provided by a glossy treatment or makeup, but truly the radiance of skin with perfect quality."
Yubin Kim, Founder of The New Skin
Founded in Seoul in 2016, La Nouvelle Peau embodies the cutting edge of biotechnology applied to cosmetics. The brand leverages Korean scientific expertise to create innovative formulas, combining rare ingredients, advanced technologies, and exclusive patents.
The goal? To develop high-performance skincare to transform the skin in depth and deliver results that are not only visible, but also long-lasting.
Our mission
At La Nouvelle Peau, we believe in a scientific and holistic approach to skincare. Each of our products is designed to strengthen, restore, and protect the epidermis using powerful complexes and biomimetic active ingredients.
By creating La Nouvelle Peau, we wish to provide effective solutions, inspired by K-beauty and aesthetic medicine, for smoother, firmer…radiant skin!
Innovation is at the heart of our formulas.
Our research focuses on developing revolutionary ingredients, such as LNP-T01™, a patented complex combining Tripeptide-1 and DMAE to stimulate cell regeneration, firm the skin, and redefine facial contours. With over 25,000 hours of research, our formulas incorporate the latest biotechnological advancements, developed in collaboration with world-renowned laboratories.
Expertise for all skin types
Our dermo-cosmetic skincare products are designed to meet the specific needs of every skin type, ensuring optimal hydration, protection against skin aging, and a visible reduction in wrinkles and imperfections. Thanks to high-performance active ingredients, such as peptides, hyaluronic acid, and precious marine extracts, we offer a complete skincare routine for younger-looking, more radiant skin.
The New Skin, a cosmetic revolution
At La Nouvelle Peau, we pride ourselves on pushing the boundaries of traditional cosmetics by offering skincare inspired by aesthetic medicine protocols and supported by clinical studies. Because your skin deserves the very best, we are committed to providing safe, effective, and innovative formulations for radiant beauty every day.
Yubin Kim
The founder
Originally from South Korea, Yubin Kim has always been fascinated by Korean beauty rituals, where healthy, radiant skin is synonymous with well-being and fulfillment. Yet, she spent ten years of her life in France, studying fashion marketing before working in the industry. During this time, she faced skin problems: dehydration, acne, the first signs of wrinkles, and age spots, all at the young age of 30.
2016
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The year La Nouvelle Peau was created, in response to these challenges. More than just a brand, it develops skincare products inspired by aesthetic medicine treatments, designed to offer visible and lasting results.
“I worked as an intermediary between manufacturers of thread lifts, fillers, skinbooster ampoules and clinics. I quickly realized that their clientele was looking for products capable of reproducing, at home, the effects of aesthetic treatments. So I launched La Nouvelle Peau and, faced with the success of the devices offered, I started to think about a range of equally effective daily care products,” she explains.
Today, Yubin Kim continues to explore the latest advances in biotechnology and participates in numerous international medical conferences dedicated to biotechnology applied to skincare, in order to perfect her formulas. By incorporating patented ingredients and biomimetic peptides, she designs high-performance skincare products capable of stimulating cell regeneration, reducing the signs of aging, and visibly improving skin quality.
With La Nouvelle Peau, Yubin Kim continues to push the boundaries of Korean cosmetics, combining innovation and tradition to offer all women anti-aging treatments that permanently transform their skin.